Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.
Curious as to how the "it" color is selected each year, I did a bit of research and came across this below article...
Each year, Pantone surveys the cultural color landscape and pinpoints an emblematic color that both reflects the zeitgeist and portends the central, imminent color trend across every industry where color is crucial to success.
To decide on the Color of the Year, Pantone color experts confer with a broad cross section of designers from around the world who are involved in fashion, home furnishings and industrial and print design to find out the colors they think will be important in their businesses for the coming year. This input is sifted to find the color family that is fresh and new, as well as common to many different industries. From there, Pantone narrows the palette down to a specific shade within that color family that is consumer friendly and can be used to sell all types of products and packages.
In making its annual color selection, Pantone also considers cultural factors such as social issues, the economy, technology, lifestyles and play styles, diversions, entertainments and the needs, moods, fantasies and aspirations of consumers.
Here is a look back at the first millennial decade as seen through the PANTONE Color of the Year prism: